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Building better
partner ecosystems

Jeff helps B2B technology companies build high-performing partner ecosystems by putting customer value and Partner Experience (PX) at the center of growth. With more than 20 years of experience across global enterprises and startups, he brings a practical perspective on what it takes to turn partner potential into business performance.

Jeff has spent more than two decades helping technology companies develop partner strategies, build programs, and accelerate growth.

His experience spans global enterprises including IBM, Seagate, and Symantec, as well as high-growth technology companies like Aerospike and FileNet.

Path 2520 Group

Throughout his career, Jeff has:

  • Built and optimized partner programs and go-to-market strategies
  • Recruited, developed, and enabled partners to drive growth
  • Led initiatives across strategic alliances, partner marketing, and partner development
  • Helped organizations reduce friction, improve alignment, and accelerate partner performance

JEFF’S STORY

Putting partner
experience at the
center of growth

Throughout his career, Jeff has seen how much companies invest in building partner ecosystems and how often those investments fall short of their potential.

Companies recruit partners, develop programs, offer training, and create incentives. Yet partners still struggle to get productive, navigate complex processes, and generate consistent revenue.

Jeff’s experience across partner strategy, alliances, marketing, enablement, and go-to-market leadership has given him a firsthand understanding of what drives partner success and what gets in the way.

Today, Jeff leads the Partner Experience practice at Bodine & Co., where he helps companies look beyond their partner programs to understand the full experience of working with them.

By connecting partner strategy, program design, enablement, and performance measurement, he helps organizations identify friction, improve partner productivity, and create greater value for customers.

At the heart of his approach is a simple idea: Better Partner Experiences lead to Better Partner Performance, Better Customer Outcomes, and Stronger Revenue Growth.

CONTACT US

You’re here to make something better

Tell us what you’re working on — and we’ll tell you how we can help.

We’re great at:

  • Solving stubborn business challenges that stand between you and revenue growth
  • Building your team’s capabilities with training and workshops that change how they work
  • Inspiring your audience with ideas they’ll still be talking about after the coffee wears off

  • And so much more