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FROM INSIGHT TO INFLUENCE

What original research 
makes possible

  • Your distinctive point of view backed by original research and data that only you own.

  • A story your sales team reaches for instead of a data sheet nobody opens.

  • Media coverage and analyst attention that goes beyond a conventional press release.

  • A full content calendar with quotes, case studies, and stats that amplify your messaging.

SELECTED WHITE PAPERS

Customer data & AI readiness

How ready are enterprise organizations to input their customer data into AI applications that promise to deepen engagement, build loyalty and drive growth?

To answer these questions, Informatica partnered with Bodine & Co. to survey over 300 IT and customer-focused business professionals — including those in customer experience, marketing, customer support, customer success, sales ops and enablement. These individuals, working at companies with revenues starting at $250 million, shared how they view, manage and invest in customer data and AI today.

In partnership with INFORMATICA

Enterprise cloud data management platform

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WHAT SETS KERRY APART

What it takes to warm up prospective buyers

Kerry Bodine has spent her career helping organizations put people at the center of their tech and business decision-making. And she can help you put your organization at the center of your prospects’ conversations.

  1. The Voice of a Pioneer

    The strongest white papers explore the trends shaping our futures.

    From helping establish the discipline of customer experience — to designing and building early social shopping apps, wearable technology, robots, and AI — Kerry Bodine has been pushing the bounds of what’s possible for over three decades.

  2. Deep Research Chops

    White papers stand out with research that no one else has thought of, let alone conducted.

    Research is in Kerry’s DNA. She led Forrester’s research on CX design and innovation for almost eight years, gaining strong readership and winning multiple awards along the way. Before that, she designed and conducted independent research on the perceived comfort of wearable devices.

  3. Sharp Storytelling

    White papers that people want to read need to be, ya know, enjoyable to read.

    Kerry loves telling other people’s stories. In Outside In, she tells the story of a call center rep who shaved his head in solidarity with a customer going through cancer treatments. Our favorite line: “We’re not suggesting that head-shaving become the norm at your company. We’re culture here, not cult.”

process

How it all comes together

  1. Discovery

    Your team briefs Kerry on your product, your audience, and your marketing objectives. Together, you land on a topic that builds thought leadership for your brand.

  2. Research

    Through a survey and/or series of customer interviews, Kerry surfaces original insights, anecdotes, and case studies — the raw materials of the white paper.

  3. Publication

    Kerry crafts your white paper, positioning your message through persuasive storytelling and compelling data charts that your readers will remember.

  4. Promotion

    Bodine & Co. promotes the finished piece through our blog, our newsletter, and our socials — driving downloads and delivering leads to your sales team.

book image252
This eye-opener gives you a comprehensive, need-to-know look at how smart companies achieve sustainable success in dealing with customers. The GPS-like guidance provided here is invaluable.
Steve Forbes, chairman, Forbes Media

Outside In reveals how customer-centric companies achieve growth by focusing on customer needs. It’s a practical guide to enhancing experiences for better business results.

Read the first two chapters

AVAILABLE AT

COMMON QUESTIONS

The questions that come up in every first conversation

These are the things people ask us before they get in touch. Pick the practice you’re here for.

Customer experience is your customers’ thoughts, emotions and perceptions about every interaction they have with you. Not your brand promise and not your NPS score — what’s actually in their heads, which is what makes it designable.

Customer experience is your customers’ thoughts, emotions and perceptions about every interaction they have with you. Not your brand promise and not your NPS score — what’s actually in their heads, which is what makes it designable.

Customer experience is your customers’ thoughts, emotions and perceptions about every interaction they have with you. Not your brand promise and not your NPS score — what’s actually in their heads, which is what makes it designable.

Customer experience is your customers’ thoughts, emotions and perceptions about every interaction they have with you. Not your brand promise and not your NPS score — what’s actually in their heads, which is what makes it designable.

Because growth breaks at the seam between them. Once partners are involved, roughly 75% of enterprise customer touchpoints sit outside your direct control, so fixing one side while ignoring the other caps what you actually gain.

Customer experience is your customers’ thoughts, emotions and perceptions about every interaction they have with you. Not your brand promise and not your NPS score — what’s actually in their heads, which is what makes it designable.

Customer experience is your customers’ thoughts, emotions and perceptions about every interaction they have with you. Not your brand promise and not your NPS score — what’s actually in their heads, which is what makes it designable.
CONTACT US

You’re here to make something better.

Tell us what you’re working on — and we’ll tell you how we can help.

We’re great at

  • Solving stubborn business challenges that stand between you and revenue growth.
  • Building your team’s capabilities with training and workshops that change how they work.
  • Inspiring your audience with ideas they’ll still be talking about after the coffee wears off.

  • And so much more