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OUR STORY

Meet the people who put customers and partners in the same conversation.

Kerry Bodine is the creative force behind the customer experience ecosystem framework: the idea that customer interactions are shaped by the decisions and actions of every employee and by those of the partners who sell, deliver, and support customers on a company’s behalf.

That idea helped redefine customer experience as something an entire organization is responsible for. And this connected approach to customer relationships became a foundation of the work Kerry is known for as co-author of Outside In.

Jeff Ballard brings an insider’s view of some of the world’s largest and most influential partner ecosystems. While leading partner marketing at IBM, he invited Kerry to speak about her outside-in approach at a series of roundtables. By the end of the engagement, she’d fallen deeper into that world and the customer experiences that live inside it.

She also knew she’d found the right partner.

At Bodine & Co., Jeff is pushing the field forward with practical frameworks that reveal the full value partner functions can deliver when they’re designed around what customers need and expect.

Together, Kerry and Jeff see the whole system — and they know that the outcomes customers and businesses want most come from employees and partners working as one. So that’s how we work. Customer first, partner next.™ And every decision made with both in mind.

A FOUNDING VOICE IN CX

Kerry Bodine

Founder & CEO

Heroics make for great stories. Systems make for great experiences.

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Kerry’s ideas, analysis, and opinions have appeared in:

Kerry Bodine, Founder and CEO
book image252
This eye-opener gives you a comprehensive, need-to-know look at how smart companies achieve sustainable success in dealing with customers. The GPS-like guidance provided here is invaluable.
Steve Forbes, chairman, Forbes Media

Outside In reveals how customer-centric companies achieve growth by focusing on customer needs. It’s a practical guide to enhancing experiences for better business results.

Read the first two chapters

AVAILABLE AT

A FOUNDING VOICE IN PX

Jeff Ballard

Head of Partner Experience

Partners are the last mile in delivering your offering. But they're the first mile for the customer's journey.

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FAQ’s

Curious? 

Then you'll fit right in.

These are the things people ask us before they get in touch. Pick the practice you’re here for.

Customer experience is your customers’ thoughts, emotions and perceptions about every interaction they have with you. Not your brand promise and not your NPS score — what’s actually in their heads, which is what makes it designable.

Customer experience is your customers’ thoughts, emotions and perceptions about every interaction they have with you. Not your brand promise and not your NPS score — what’s actually in their heads, which is what makes it designable.

Customer experience is your customers’ thoughts, emotions and perceptions about every interaction they have with you. Not your brand promise and not your NPS score — what’s actually in their heads, which is what makes it designable.

Customer experience is your customers’ thoughts, emotions and perceptions about every interaction they have with you. Not your brand promise and not your NPS score — what’s actually in their heads, which is what makes it designable.

Because growth breaks at the seam between them. Once partners are involved, roughly 75% of enterprise customer touchpoints sit outside your direct control, so fixing one side while ignoring the other caps what you actually gain.

Customer experience is your customers’ thoughts, emotions and perceptions about every interaction they have with you. Not your brand promise and not your NPS score — what’s actually in their heads, which is what makes it designable.

Customer experience is your customers’ thoughts, emotions and perceptions about every interaction they have with you. Not your brand promise and not your NPS score — what’s actually in their heads, which is what makes it designable.
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  • Solving stubborn business challenges that stand between you and revenue growth.
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  • And so much more