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map your customer journey

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We’re fanatical about the materials we use in our journey mapping workshops — but with good cause.

That’s because our workshop materials become tools to unlock insights from our workshop participants. We want workshop attendees focused on telling stories and showing us ideas, not on how all their sticky notes just fell off the wall! We’re strategic about everything we bring — from writing utensils to stickers to the type of paper we use to create journey maps (and the type of tape we use to attach it to the wall).

Check out our Materials We Love workshop guide for tips on:

  • Things to write on (think butcher paper and flip charts)
  • Things to write with (We know our Sharpies!)
  • Fun stuff like emotion stickers
  • And of course, our favorite workshop tool…sticky notes!
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BLOGS

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Faqs

Curious?
Then you'll fit right in.

These are the things people ask us before they get in touch. Pick the practice you’re here for.

Customer experience is your customers’ thoughts, emotions and perceptions about every interaction they have with you. Not your brand promise and not your NPS score — what’s actually in their heads, which is what makes it designable.

Customer experience is your customers’ thoughts, emotions and perceptions about every interaction they have with you. Not your brand promise and not your NPS score — what’s actually in their heads, which is what makes it designable.

Customer experience is your customers’ thoughts, emotions and perceptions about every interaction they have with you. Not your brand promise and not your NPS score — what’s actually in their heads, which is what makes it designable.

Customer experience is your customers’ thoughts, emotions and perceptions about every interaction they have with you. Not your brand promise and not your NPS score — what’s actually in their heads, which is what makes it designable.

Because growth breaks at the seam between them. Once partners are involved, roughly 75% of enterprise customer touchpoints sit outside your direct control, so fixing one side while ignoring the other caps what you actually gain.

Customer experience is your customers’ thoughts, emotions and perceptions about every interaction they have with you. Not your brand promise and not your NPS score — what’s actually in their heads, which is what makes it designable.

Customer experience is your customers’ thoughts, emotions and perceptions about every interaction they have with you. Not your brand promise and not your NPS score — what’s actually in their heads, which is what makes it designable.