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About Bodine & Co.

We turn better experiences into sustainable growth.

Trusted by leaders at

WHAT WE DO

We design the 
relationships your 
business runs on. We design the  relationships your  business runs on.

Bodine & Co. designs customer, employee, and partner experiences that turn business ecosystems into predictable growth — with AI amplifying the human capabilities that make those relationships work. 

Through consulting, training, and speaking, we help organizations see their business from the outside in.

CX

We help leaders turn customer-centered intentions into a practical system for designing and delivering experiences that shape customer behavior and drive business growth.
Explore Customer Experience

PX

We help ecosystem leaders create the conditions for partners to invest, perform, and grow — strengthening relationships, improving customer outcomes, and generating more predictable revenue.
Explore Partner Experience

AI

We help leaders understand AI’s possibilities and potential consequences, so they can make more informed decisions today and deliberately shape the futures they want to build.
Explore Human-Centered AI
OUR MISSION

Everybody Wins.
By Design.

Bodine & Co. exists to make every business relationship work for everyone involved. That means sustainable growth for you and your partners. And better experiences for your customers and employees.

Because ecosystems that are designed so everybody wins deliver the best results.

It’s true today, and it’ll be even truer tomorrow. As AI reshapes how business gets done, the companies that thrive will be the ones everyone wants to work with.

We’re here to help you become one of them.

MEET THE EXPERTS

Our Leadership

Get to know us
book image252
This eye-opener gives you a comprehensive, need-to-know look at how smart companies achieve sustainable success in dealing with customers. The GPS-like guidance provided here is invaluable.
Steve Forbes, chairman, Forbes Media

Outside In reveals how customer-centric companies achieve growth by focusing on customer needs. It’s a practical guide to enhancing experiences for better business results.

Read the first two chapters

AVAILABLE AT

CX CASE STUDY

Real Impact,
Measurable Results

$6B
Mining and logistics company
Ready to aim its tech spend at the highest-impact opportunities
5
High-stakes journeys mapped
Each a likely source of lost profit
Doz
Profit-driving optimizations
Across processes, data, and systems
$M
Profit from a single journey added
From just a 0.05% lift in margin
FAQs

Curious?
Then you'll fit right in.

Bodine & Co. is a boutique consultancy that helps companies design the relationships their business depends on most: with customers, partners, and employees. Led by Kerry Bodine and Jeff Ballard, the firm offers consulting, training, and speaking across customer experience (CX), partner experience (PX), and AI.

Jeff Ballard leads the partner experience practice at Bodine & Co. He brings an insider’s view of some of the world’s largest and most influential partner ecosystems. And he’s currently advancing the field with practical frameworks for what partner functions can deliver when they’re designed around what customers need and expect.

Partner experience (PX) is the experience a company’s partners have working with it, from the moment they consider partnering through every interaction that follows. Partners include resellers, distributors, service providers, technology partners, and anyone else who sells, delivers, or supports customers on the company’s behalf. A strong partner experience shapes how quickly partners engage, how effectively they sell and deliver, and how successfully they grow, creating more value for customers and more growth for everyone involved.

Yes. Bodine & Co.’s journey mapping work explores employee experiences in depth, with a focus on the behind-the-scenes work required to deliver value to partners and business-to-business (B2B) customers. We identify opportunities to streamline handoffs, processes, and tools so employees can focus on the work that delivers the most value to customers.

Bodine & Co. brings the rigorous thinking and honed practice of a large research or consulting firm, delivered by senior experts who work directly with your team. That means more of your investment goes into the work itself.

At Bodine & Co., we believe that business works best when everybody wins: customers, partners, employees, and the company itself. We’re critically optimistic about what organizations can become when they design for that, especially as AI reshapes how business gets done and how we all live our lives. Our work helps more companies choose better futures.

Kerry Bodine is a customer experience strategist, consultant, speaker, and the founder of Bodine & Co. She’s the co-author of Outside In: The Power of Putting Customers at the Center of Your Business, as well as the creative force behind the idea that every employee and partner influences the customer experience. 

Customer experience (CX) is how customers perceive their interactions with a company, from the moment they first discover it through every purchase, conversation, and moment of support that follows. Those perceptions are shaped by the decisions and actions of employees across the company and by the partners who sell, deliver, and support customers on its behalf. A strong customer experience influences whether customers buy, how long they stay, and whether they recommend the company to others, building loyalty and driving revenue.

Partners deliver a large share of many customer experiences. And better partner experiences lead to better partner performance, better customer experiences, and stronger business growth. Bodine & Co.’s Customer First, Partner Next™ approach starts with what customers are looking to accomplish, then defines the role partners need to play and what they need from the company to succeed.

Bodine & Co. helps companies put AI to work in ways that strengthen their relationships with customers, partners, and employees. Our AI consulting helps teams identify where AI can create the most value across the customer, employee, and partner experiences, including preparing partners to sell and deliver AI-enabled offerings. Our AI training helps teams turn AI capabilities into valuable concepts. And our AI keynotes explore how organizations can absorb the pace of AI change without losing their footing, channel the capacity AI frees up into problems worth solving, and steer decision-making toward the futures they want.

Bodine &Co.’s deep expertise in enterprise tech and business-to-business (B2B) means we understand the complex buying journeys, multiple stakeholders, and long customer relationships that define those businesses. We’ve also supported business-to-consumer (B2C) businesses ranging from retailers and footwear designers to insurance companies and home builders. We particularly love serving nonprofits and other mission-based organizations. 
CONTACT US

You’re here to make something better. 

Tell us what you’re working on — and we’ll tell you how we can help.

We’re great at

  • Solving stubborn business challenges that stand between you and revenue growth.
  • Building your team’s capabilities with training and workshops that change how they work.
  • Inspiring your audience with ideas they’ll still be talking about after the coffee wears off.