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Turn experience into a growth engine

Retain more customers. 

Grow revenue through partners. 

Equip your teams to deliver more.
Let’s get started

Trusted by leaders at

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WHAT WE DO

We strengthen the relationships your business runs on We strengthen the relationships your business runs on

Customers decide whether to stay. Partners decide whether to invest. Employees shape how work gets done. And the choices organizations make about AI increasingly influence all three.

We help organizations understand what people need — and make better decisions about the experiences, relationships, and technologies shaping their growth.

CX

We help leaders turn customer-centered intentions into a practical system for designing and delivering experiences that shape customer choices and drive business growth.
Explore customer experience

PX

We help ecosystem leaders create the conditions for partners to invest, perform, and grow — strengthening relationships, improving customer outcomes, and generating more predictable revenue.
Explore partner experience

AI

We help leaders understand AI’s possibilities and potential consequences, so they can make more informed decisions today and deliberately shape the futures they want to build.
Explore human-centered AI
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This eye-opener gives you a comprehensive, need-to-know look at how smart companies achieve sustainable success in dealing with customers. The GPS-like guidance provided here is invaluable.
Steve Forbes, chairman, Forbes Media

Outside In reveals how customer-centric companies achieve growth by focusing on customer needs. It’s a practical guide to enhancing experiences for better business results.

Read the first two chapters

AVAILABLE AT

OUR SERVICES

Customer experience consulting

Journey Mapping & Management

Reveal how people experience your business, uncover the systems at work, and manage improvements from insight through impact.
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Experience Strategy & Design

Turn customer insight into a clear experience vision — and a practical roadmap for delivering better outcomes.
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Original Research & White Papers

Turn your expertise into evidence-backed thought leadership that builds authority, shapes the conversation, and generates demand.
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SPEAKING & FACILITATION

Keynotes that spark meaningful conversations

Kerry’s in boardrooms and on global stages, talking about a future that’s already arriving faster than anyone planned for.
Book Kerry for your event Review topics & formats
75+
Cities
25+
Countries
5
Continents
2+
Decades
PARTNER EXPERIENCE ASSESSMENT

What’s your PXQ™?

Know how well your company is positioned to drive partner success.

The PX Quotient™ (PXQ) measures how well your company is positioned to enable partner success. It gives you a clear view of the conditions that drive partner engagement, productivity, and performance and where you have opportunities to get more from your partners.

Our complimentary PXQ Diagnostic™ gives you your PXQ Score, highlights your strengths and opportunities, and shows you where to focus for greater impact.

Get your PXQ score Learn more about PXQ
Partner Onboarding Enablement & Training Communication & Engagement Tools & Resources Program Value & Growth
OUR SERVICES

Partner Experience Consulting

Partner Program Strategy

Design the program strategy, structure, and operating model that turn your partner ecosystem into a scalable engine for growth.
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Partner Recruitment

Identify the partners best positioned to reach the right customers, create new opportunities, and grow your business.
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Partner Enablement

Help partners create more opportunities, deliver better customer value, and build a repeatable business around your solutions.
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Partner Revenue Growth

Identify what drives partner performance, uncover untapped growth, and focus your investments to create more predictable revenue.
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PX CASE STUDIES

Real impact,
measurable results

50%
Faster ramp-to-revenue
Cut the time to move partners from onboarding to revenue.
5X
Partner-led pipeline growth
Improved alignment among sales, and market priorities.
3X
Active partner engagement
Increased meaningful participation across the partner ecosystem.
AWS
Partner of the Year 2024
Recognized for the impact of the transformed partner program.

Case study 1 of 3

OUR SERVICES

Turn AI potential into
practical business impact

AI Strategy

Envision possible futures, evaluate their implications, and develop a practical strategy for shaping what comes next.
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AI Training

Equip teams to develop AI concepts for products, services, and experiences that create value for people and the business.
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AI Keynotes & Webinars

Challenge how audiences think about AI — and give them practical ways to make better decisions about what comes next.
Explore Details
Featured

AI courses

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AI Concept Development

  • AI
  • Full Course

Select high-value, low-risk AI initiatives with our proven methodology for AI project development...

Explore full course

Starts at $395

47106d8f4d15e95c22730172746862d18219c39f

AI Concept Ideation

  • AI
  • Skill Builder

Select high-value, low-risk AI initiatives with our proven methodology for AI project development...

Explore skill

Starts at $149

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AI Potential Harms and Consequence Scanning

  • AI
  • Skill Builder

Identify errors, spot harm patterns, and apply a practical framework to predict — and prevent — negative outcomes before they happen.

Explore skill

Starts at $129

BLOGS

Our latest insights

View all
FAQs

Curious? 

Then you'll fit right in.

Bodine & Co. is a boutique consultancy that helps companies design the relationships their business depends on most: with customers, partners, and employees. Led by Kerry Bodine and Jeff Ballard, the firm offers consulting, training, and speaking across customer experience (CX), partner experience (PX), and AI.

1) Bodine & Co. inspires people with keynotes, webinars, and blog posts that both get you thinking about better futures and point the way to get there.
2) We lead and facilitate conversations that nobody else is having — between customers and vendors, customers and partners, and partners and vendors. Or just between internal departments if that’s what you need.
3) We design systems that enable the transformation of both your experiences and your business outcomes.

Bodine & Co.’s customer experience work is led by founder and CEO Kerry Bodine, who co-wrote the book on customer experience. Literally. For more than three decades she’s been at the forefront of technology and experience, designing for the early web, early wearables, and early human-robot interactions. She’s obsessed with complex systems and long-term thinking, and hellbent on helping organizations build their own knowledge and capabilities. Our CX work reflects that combination: forward-looking, practical solutions that unlock lasting growth. Even better? Your teams come out of every engagement more capable than when we started.

Bodine & Co. helps companies put AI to work in ways that strengthen their relationships with customers, partners, and employees. Our AI consulting helps teams identify where AI can create the most value across the customer, employee, and partner experiences, including preparing partners to sell and deliver AI-enabled offerings. Our AI training helps teams turn AI capabilities into valuable concepts. And our AI keynotes explore how organizations can absorb the pace of AI change without losing their footing, channel the capacity AI frees up into problems worth solving, and steer decision-making toward the futures they want.

Bodine &Co.’s deep expertise in enterprise tech and business-to-business (B2B) means we understand the complex buying journeys, multiple stakeholders, and long customer relationships that define those businesses. We’ve also supported business-to-consumer (B2C) businesses ranging from retailers and footwear designers to insurance companies and home builders. We particularly love serving nonprofits and other mission-based organizations. 

Bodine & Co. helps companies with the challenges that come with growth and change. Clients typically come to us when they’re working to keep more of the customers they’ve won, get teams working from a shared view of the customer, launch or rework a partner program, turn partner activity into predictable revenue, bring customers and partners together after an acquisition, or decide where AI fits in the customer and partner experience. Whatever the starting point, the underlying goal is the same: experiences that keep customers coming back and partners growing with you.

Both. Bodine & Co. works on customer experience and partner experience separately or together, and our signature strength is connecting the two when customers and partners share the same value chain. For business-to-business (B2B) companies, that’s most of the time.

Bodine & Co. brings the discipline of customer experience to partner ecosystems. Our Customer First, Partner Next™ approach starts with what customers are looking to accomplish, then designs the partner experience to deliver it, with tools like the PX Quotient™ (PXQ) to measure what’s driving partner success. And because our team has built and led partner programs from the inside, everything we design is built to work in the real world. The result: more productive partners and more predictable partner pipeline and revenue.

Every day. We use AI as a sparring partner to accelerate our research, synthesis, design, and decision-making — with our expert judgment and human accountability firmly intact.

At Bodine & Co., we believe that business works best when everybody wins: customers, partners, employees, and the company itself. We’re critically optimistic about what organizations can become when they design for that, especially as AI reshapes how business gets done and how we all live our lives. Our work helps more companies choose better futures.
CONTACT US

You’re here to make something better

Tell us what you’re working on — and we’ll tell you how we can help.

We’re great at:

  • Solving stubborn business challenges that stand between you and revenue growth.
  • Building your team’s capabilities with training and workshops that change how they work.
  • Inspiring your audience with ideas they’ll still be talking about after the coffee wears off.
  • And so much more.